How to Set up an Overlay to Collect Email Addresses


Collecting email addresses becomes easy with the right overlay. Picreel lets you choose from a range of predefined templates or design one from scratch to encourage users to enter their email addresses after seeing the overlay.


Benefits of creating a pop-up to collect email addresses:


1. Grow your email list and strengthen your email campaigns

2. Encourage visitors to take the desired action


Here’s what the overlay for collecting email addresses will look like:


Preview of a website overlay to collect email addresses


In this article, you’ll learn:


1. How to create an email pop-up using a template

2. How to create an email pop-up by uploading your own design


 How to Create an Email Pop-up Using a Template


Step 1: In your Picreel account,

  • Navigate to ‘Campaigns’ from the dashboard.

  • Click on ‘+New Campaign.


Navigating to 'New Campaign' from the dashboard


Step 2: On this page,

  • Select ‘Goal’ to open a list of overlay types to fulfill a goal.


Selecting the goal for the website overlay


  • Click ‘Collect Email’ to open the collection of predefined mobile overlay templates.

  • Hover the cursor over a template to choose to preview or customize it.

  • Click ‘Customize’ to edit it as per your requirements.


Starting to create a website overlay to collect email


Step 3: On the editing page,

  • Click on any element on the left panel to customize the lightbox overlay as per your preferences.

  • Once done, click ‘Save’ to proceed further.


Customizing the website overlay


Step 4: On the campaign settings page,

Modify the three broad sections to set up targeting preferences for the overlay


Modifying the new Picreel campaign settings


Step 5: Click ‘Save’ to finalize the changes.


 How to Create an Email Pop-up by Uploading Your Own Design


You can create overlays to collect email addresses by uploading your design.


Step 1: In your Picreel account,

  • Navigate to ‘Campaigns’ from the dashboard.

  • Click on ‘+New Campaign.


Navigating to 'Upload Your Design' from the dashboard


Step 2: Scroll down to select ‘Upload Own Design’ under the featured section of Overlay Type. Click ‘Customize.


Selecting the 'Upload Own Design' overlay type under the Featured section


Step 3: In the editor,

  • Add the name of your campaign and select any overlay type. Here we will proceed with ‘Collect Email.

  • Click ‘Next Step’ on the top-right corner to proceed.


Adding name and selecting the overlay type


  • Upload an image or select a design from the drop-down list

  • Click ‘Next Step’ to proceed further.


Uploading a design or choosing a predefined template to edit


  • Depending upon the overlay type, you will see boxes appear on your design.

1. The Green box (labeled Redirect Button) represents your template’s 'Submit' button, which will be the one users can click to be brought to another page or show them a custom message you can define later.

2. The Red box (labeled Cancel Button) represents your template’s 'Cancel' button – which will close the pop-up. You can disable the Cancel area by ticking off the Show Cancel Area checkbox.

3. The Yellow box (labeled Email input) represents the area of your template where the user can enter their email address.

  • Drag the green, red, and yellow boxes to the template area you wish to use as Submit, Cancel, and Email Input buttons. You can resize the boxes using the arrow on the bottom-right corner. Your screen/template should look something like the one shown below.

  • Once you’re done, click ‘Next Step.


Setting up actions on the website overlay


  • Enter the URL to which you wish to redirect users. You can choose to open the redirect URL in a new window by checking the box.


Adding the redirect URL to guide visitors to target page


  • You can also choose to display a customized message by selecting the ‘Show Message’ radio button.


Showcasing a customized message for a closure


  • Click ‘Create’ to proceed to the campaign settings page.

After creating the overlay, modify the targeting options. Here are the available options to edit.


That is all about creating a pop-up to collect email addresses.



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