How to Use Overlays for Retargeting & Boosting Conversions

 

If your standard website overlay campaigns are not yielding desired results, you have the option to try some more types. Picreel lets you set up a full-screen overlay, sidebar, or nano bar pop-up campaign.

 

Benefits of using different types of overlays:

 

1. Give a fresh touch to your existing campaigns

2. Innovate the way you make important announcements or suggest actions for customers

 

In this article, you’ll learn:

 

1. How to Set up a Full-screen Overlay

2. How to Set up a Sidebar Pop-up

3. How to Set up a Nano bar

 

 How to Set up a Full-screen Overlay

 

Full-screen overlays are no different than standard pop-ups except that they cover the entire screen (see an example below). Using this type of overlay ensures you attract the complete attention of visitors and see them perform desired actions.

 

Preview of a full-screen overlay

 

Steps:

 

  • Navigate to Campaigns >> New Campaign

  • Select Full Screen

  • Hover your cursor on an overlay to preview or customize

  • Click ‘Customize’ to start editing.

 

Setting up a full-screen overlay

 

  • Once done, click ‘Save’ to proceed to campaign settings.

  • On the Settings page,

 

You can edit the following sections:

 

 

Managing campaign settings


 

  • Click ‘Save’ to finalize your changes.

 

 How to Set up a Sidebar Pop-up

 

Sidebar pop-ups are a great way to build your email list. Since they appear on the sides of a webpage, they are considered less intrusive and user-friendly.

 

Steps:

 

  • Navigate to Campaigns >> New Campaign

  • Select Sidebar

  • Hover your cursor on an overlay to preview or customize

  • Click ‘Customize’ to start editing

 

Setting up a sidebar pop-up

 

  • Once done, click ‘Save’ to proceed to campaign settings.

 

Note: Don’t forget to select the positioning of ‘pop-up animation on screen’ under ‘Options’ while editing a sidebar template.

 

  • On the Settings page,

 

You can edit the following sections:

 

 

Managing campaign settings

 

  • Click ‘Save’ to finalize your changes.

 

Selecting the position of sidebar popup on the screen

 

 How to Set up a Nano bar

 

Nano bars are sticky notification bars that can appear at the top or bottom of a webpage. It sticks with users while they continue browsing your website. Being less distracting for users, it is even more user-friendly than sidebars. You can use it to announce any updates, new deals, or cart notifications.

 

Steps:

 

  • Navigate to Campaigns >> New Campaign

  • Select Nano bar

  • Hover your cursor on an overlay and click ‘Customize’ to start editing

 

Setting up a nano bar

 

  • You can choose to redirect users to a new link or collect data from users, such as name, phone, and email.

 

Modifying nano bar for different scenarios

 

  • While editing, you have the following settings to customize:

 

Setting up the nano bar settings

 

1. Nanobar Size: You can keep it large or small

 

2. Nanobar Position: You can choose to position it at the top or the bottom of the page

 

3. Remain at the top/bottom of the window: You can pick your nano bar to remain at the top/bottom of the window or scroll with the page

 

4. Push page down: You can either cover a part of your page with a nano bar or push the page down to make space for the nano bar automatically

 

5. Show shadow: You can show a shadow or choose not to show it

 

6. Hide close button: You can check this box to hide the close button on the top right of the overlay

 

  • Once done, click ‘Save’ to proceed to the campaign settings page.

  • On the Settings page,

 

You can edit the following sections:

 

 

Managing Campaign Settings


 

  • Click ‘Save’ to finalize your changes.

 

That is all about a few more Picreel overlay types for retargeting and boosting conversions.

 

 

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