How to Create a Mobile/Tablet Overlay


Picreel lets you create mobile and tablet-friendly overlays, so you don’t miss out on your handheld user base. It enables you to expand the reach of your special offers/announcements.


Benefits of a mobile/tablet overlay:


1. Use a responsive design to cater to your mobile/tablet users.

2. Boost conversions by reaching more users.


Here’s an example of a mobile overlay:


Mobile overlay preview


To create a mobile/tablet overlay:


Step 1: In your Picreel account,

  • Navigate to ‘Campaigns’ from the dashboard.

  • Click on ‘+New Campaign.


Navigating to 'New Campaign' to set up a new mobile pop-up campaign


Step 2: On this page,

  • Click on ‘Mobile’ to open the collection of predefined mobile overlay templates.

  • Hover the cursor on any template to choose to preview or customize it.

  • Click ‘Customize’ to edit it as per your requirements.


Choosing an overlay to customize and set as mobile overlay


Step 3: On the editing page,

  • Click on any element on the left panel to customize the lightbox overlay as per your preferences.

  • Once done, click ‘Save’ to proceed further.


Editing the elements of the mobile pop-up in the Edit design section


Step 4: On the campaign settings page,

  • Modify the three broad sections to set up targeting preferences for the overlay

1. Basic settings: Whether your timer overlay will display on the whole site or specific pages

2. When Overlay Appears: When will it trigger, and what will be the impression frequency

3. Other Options: Some further options such as device typepersonalization, and location, among others

  • Click ‘Save’ to finalize the changes.


Modifying the targeting settings of the mobile overlay campaign


Note: To create an overlay for tablets, you can create a new campaign and select ‘Tablet’ as the device type under ‘Other Options’ on the campaign settings page.


Choosing tablet as the device type for creating a tablet overlay


That is all about creating a mobile overlay in Picreel.



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