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How to Create a Mobile/Tablet Overlay

Picreel lets you create mobile and tablet-friendly overlays, so you don’t miss out on your handheld user base. It enables you to expand the reach of your special offers/announcements.

Benefits of a mobile/tablet overlay:

1. Use a responsive design to cater to your mobile/tablet users.

2. Boost conversions by reaching more users.

Here’s an example of a mobile overlay:

Mobile overlay preview

To create a mobile/tablet overlay:

Step 1: In your Picreel account,

Navigate to ‘Campaigns’ from the dashboard.
Click on ‘+New Campaign.’

Navigating to 'New Campaign' to set up a new mobile pop-up campaign

Step 2: On this page,

Click on ‘Mobile’ to open the collection of predefined mobile overlay templates.
Hover the cursor on any template to choose to preview or customize it.
Click ‘Customize’ to edit it as per your requirements.

Choosing an overlay to customize and set as mobile overlay

Step 3: On the editing page,

Click on any element on the left panel to customize the lightbox overlay as per your preferences.
Once done, click ‘Save’ to proceed further.

Editing the elements of the mobile pop-up in the Edit design section

Step 4: On the campaign settings page,

Modify the three broad sections to set up targeting preferences for the overlay

1. Basic settings: Whether your timer overlay will display on the whole site or specific pages

2. When Overlay Appears: When will it trigger, and what will be the impression frequency

3. Other Options: Some further options such as device type, personalization, and location, among others

Click ‘Save’ to finalize the changes.

Modifying the targeting settings of the mobile overlay campaign

Note: To create an overlay for tablets, you can create a new campaign and select ‘Tablet’ as the device type under ‘Other Options’ on the campaign settings page.

Choosing tablet as the device type for creating a tablet overlay

That is all about creating a mobile overlay in Picreel.

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