How to Integrate Picreel With MailChimp


Integrate Picreel with Mailchimp to sync captured leads from your popup campaigns into your Mailchimp account, automating your workflow. Follow this guide to easily integrate Picreel with Mailchimp, boosting your marketing efficiency and effectiveness.


Use Case: 

Imagine you've launched a new product and want to target visitors on specific pages of your site with a special offer. With Picreel and Mailchimp integration, you can create an overlay specifically for those pages. When visitors engage, their information is automatically synced to your Mailchimp account, where you can follow up with a more tailored email campaign promoting your new product.


Benefits of Integrating Picreel with Mailchimp:


  1. Simplify Overlay Creation: You don't need to create overlays in MailChimp manually.
  2. Real-Time Data Sync: Your Picreel and MailChimp data are always up to date.
  3. Social Media Integration: Add your social media audience to your MailChimp contacts.


To Integrate Picreel With Mailchimp


Step 1: Accessing  Mailchimp Integration

  • In your Picreel dashboard, navigate to Integrations and locate Mailchimp in the list of available integrations.
  • Turn on the toggle next to Mailchimp. Upon doing so, a screen overlay will appear, initiating the integration process.


picreel integration option


Before proceeding, ensure your Mailchimp API key and Audience ID are ready. These will be required to complete the integration process with Picreel.


Step 2: Acquiring Mailchimp API Key

  • In a new tab, sign into your MailChimp account.
  • Click on your profile icon and select Account from the dropdown menu to access Account Settings.


account and billing


Step 4: Navigate to API Keys

  • Under the Extras menu, choose API Keys.


access api keys option


  • Click the option to create a new API key. Once generated, copy this API key for later use. 


Picreel API key


Step 6: Retrieving Your Mailchimp Audience ID

  • Navigate to Audience, then "All Contacts" within your Mailchimp account.
  • Click Settings, and select "Audience name and defaults."


naviagte to audience name and defaults


  • Copy the Audience ID from the page.


audience ID


 Step 7: Enter the MailChimp API key and List ID

  • Return to the Picreel tab.
  • Paste the Audience ID into the provided field and click 'Save.'
  • Select the campaign
  • Close the window integration window,




You've now successfully integrated Picreel with MailChimp. If you encounter any issues or have any questions, feel free to contact our support team.



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