How to Analyze the Campaign Statistics on Dashboard
The first thing you see when you log in to Picreel is the insight-rich dashboard with various statistics. It is a highly effective place to assess the progress of your total activity on the platform. This page has information about the entire system, not just one campaign.
Pop-up statistics enable you to:
Get an overview of key performance indicators such as total views, total impressions, and total conversions.
Easily make decisions regarding pop-up campaigns.
Here’s what your campaign statistics would look like:
On your dashboard, you can see the statistics of all your pop-up campaigns.
At the top, you will find the "General Stats" section that will give an overview of the following:
Visitors: The number of website visitors who viewed your page
Impressions: The number of times your exit pop-up is displayed
Conversion rate: The number of conversions divided by the number of total impressions to indicate the performance of all your campaigns combined.
Conversions: The number of visitors who clicked on the exit pop-up or responded to it.
Next, you will find a graphical representation of the 'General stats' section. You can filter this data by day, week, or month.
Just select your filter and click Show.
Here are the following sections you will see:
Summary: It is a 3-in-1 line graph that shows 'Unique Visitors,' 'Impressions,' and 'Conversions' over time.
How many visitors viewed your page?: It shows the change in the number of visitors that viewed your page over a time period.
How many times has your pop-up been shown to visitors?: It helps you understand the number of times visitors saw your pop-up campaigns on the website.
How many visitors clicked on your popup or filled out your form?: It indicates the conversions you had through your exit intent pop-up.