How to Set up Pop-up Campaign for a Specific Cookie
Learn how to target website visitors using cookies for more effective pop-up campaigns with Picreel and control the timing and content of overlays tailored to individual user experiences.
Use Case: Imagine you have multiple website visitors with different behaviors, and you want to display custom pop-up messages to each of them based on their cookie data.
Benefits of setting up pop-up campaigns for a specific cookie:
Control Pop-Up Display Frequency: Set specific rules to control when your overlays appear, ensuring a non-intrusive user experience.
Personalized User Experience: Tailor pop-up content based on a visitor's cookie data, providing a more relevant and engaging interaction.
Here’s an example of what a pop-up for a specific cookie would look like:
Step 1: Accessing Campaign Settings
- Log in to your Picreel dashboard and click the ‘Campaigns’ tab on the side panel. Navigate to the campaign and click "Settings."
- Select the campaign you want to set up overlays for and click "Settings."
Step 2: After selecting your campaign, navigate to 'Other options.' Scroll down to find 'Cookie targeting.'
Step 3: Set Up Cookie Rules
- To show or hide an overlay when certain cookies are present, enter the cookie's name in the "Cookie name" field.
Step 4: Optional Cookie Value (Advanced)
- Optionally, set a cookie value for more precise control.
- Leave the "Cookie value" field blank to disregard the cookie's value.
- For example, display an overlay only when the "some_cookie" has the value "1."
Step 5: Save Your Settings
- After configuring your cookie rules, click 'Save' to apply them.
Example: Suppose you have six different cookies with the following names:
You also have six separate campaigns. Ensure each user sees the right campaign based on their cookie. Navigate to targeting options and select the cookie option. For instance:
- Cookie name: prospect_signed_in
- Cookie compare: =
- Cookie value: Leave it empty or set it to your desired value.
You've successfully set up a pop-up campaign targeting specific cookies for a more personalized user experience. If you encounter any issues or have any questions, feel free to contact our support team.