A/B test campaigns

Side by side comparison of campaigns is critical to honing the messaging, timing and placement of an offer. Picreel’s A/B testing section allows you to easily identify which campaigns are the most effective in reaching customers.

Getting started with A/B Testing is easy - once you have 1 campaign, you can simply copy the existing campaign and make slight changes for comparison purposes. Just be sure to make modifications to the copied campaign.

To get started with A/B testing, follow these steps:

  1. Login to your Picreel account.

  2. Click on the A/B Testing category on the left side of your screen.

  3. Click Add A/B Testing at the top. In the appeared window choose campaigns to compare.

Depending on the traffic on a site, we recommend letting a test campaign run for different durations. If you are planning to frequently test your campaigns, do you self a favor and set a time limit for your tests to ensure effective measurement.

To see the result of your A/B tests, click Statistics within the A/B Test section.

Also, you may modify overlays by clicking on Design A, Design B. Targeting options can be modified by clicking on Targeting.