How to A/B Test Picreel’s Pop-up Campaigns

Side-by-side comparison of campaigns is critical to honing the messaging, timing, and placement of an offer. Picreel’s A/B testing section allows you to easily identify which campaigns are the most effective in reaching customers.

Getting started with A/B Testing is easy - once you have 1 campaign, you can simply copy the existing campaign and make slight changes for comparison purposes. Just be sure to make modifications to the copied campaign.

A few benefits of conducting an A/B Test of your pop-up campaigns are:

1. You can tweak different elements to see which version attracts more attention.

2. You can compare engagement analytics such as conversion rate, and signups, among others.

3. You can reduce cart abandonment by analyzing key metrics of both versions.

4. You can enhance user experiences and boost the sales volume by resonating the brand’s value with visitors.

Here’s an overview of what the A/B test campaign results would look like:

To perform an A/B test in your Picreel pop-up campaign:

Step 1: In your Picreel account,

• Navigate to the ‘A/B Testing’ category on the left side of your screen.

• Click ‘Add A/B Test’ at the top-right of your screen.

Step 2: In the pop-up window that appears,

• Type in the campaign name you wish to select as Template A.

• Choose how to create a design B from the list of options by clicking on the dropdown arrow.

• Click on ‘Save’ and continue to create a different version of your template A and launch your A/B Test campaign.

To see the result of your A/B tests, click on your campaign’s ‘Reports’ icon.

That is all about conducting an A/B Test of your Picreel pop-up campaign.