How to A/B Test Picreel’s Pop-up Campaigns

 

Side-by-side comparison of campaigns is critical to honing the messaging, timing, and placement of an offer. Picreel’s A/B testing section allows you to easily identify which campaigns are the most effective in reaching customers.

 

Getting started with A/B Testing is easy - once you have 1 campaign, you can simply copy the existing campaign and make slight changes for comparison purposes. Just be sure to make modifications to the copied campaign.

 

A few benefits of conducting an A/B Test of your pop-up campaigns are:

 

1. You can tweak different elements to see which version attracts more attention.

2. You can compare engagement analytics such as conversion rate, signups, among others.

3. You can reduce cart abandonment by analyzing key metrics of both versions.

4. You can enhance user experiences and boost the sales volume by resonating the brand’s value with visitors.

 

Here’s an overview of what the A/B test campaign results would look like:

 

A/B testing results preview

 

To perform an A/B test in your Picreel pop-up campaign:

 

Step 1: In your Picreel account,

 

  • Navigate to the ‘A/B Testing’ category on the left side of your screen.

 

Navigating to A/B testing section

 

  • Click ‘Add A/B Test’ at the top-right of your screen.

 

Adding a A/B test campaign

 

Step 2: In the pop-up window that appears,

 

  • Type in the campaign name you wish to select as Template A.

 

Selecting template A

 

  • Choose how to create a design B from the list of options by clicking on the dropdown arrow.

 

Selecting Design B

 

  • Click on ‘Save’ and continue to create a different version of your template A and launch your A/B Test campaign.

 

Note: Depending on the traffic on a site, we recommend letting a test campaign run for different durations. If you plan to test your campaigns frequently, do yourself a favor and set a time limit for your tests to ensure effective results.

 

To see the result of your A/B tests, click on your campaign’s ‘Reports’ icon.

 

Accessing results of A/B test of a pop-up campaign


That is all about conducting an A/B Test of your Picreel pop-up campaign.

 

 

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