People are bombarded with different content all the time on the web. But most of it is off-target.
Why?
Because often that content is irrelevant to people who view it. In a matter of seconds, your web visitors decide if your content “speaks” to them.
So how do you target your content better? How do you tailor your messages and make them more engaging?
Here’s one thing that can help you. With the new Picreel feature, you can use your database data to personalize pop-ups. Now you can send data to your database and get data from your database and display it on your pop-ups. Add names, personal discounts, or even recently purchased products to your messages on Picreel pop-ups.
It’s a “Two-way connection!”
You collect emails, names, and other data with the help of Picreel pop-ups.
This data lands in your database. And – boom! – you can now use your data to personalize your messages and target customers better.
Using this feature, you can:
1. Improve the targeting of your Picreel pop-up campaigns by pulling data from your database
2. Engage customers using personalized information in your pop-up campaigns
Here’s what Picreel’s ‘two-way connection’ personalized pop-ups look like:
In this article, you’ll learn:
1. How the ‘two-way connection’ works
2. How to customize a link with CRM fields
You can send an email to your list of customers with personalized links to see a pop-up.
When customers click on the link, they can be redirected to any URL where you set your Picreel campaign. And they see personalized pop-ups (e.g., with their names, recently purchased products, custom discounts, and any other unique data you store in a CRM/database).
Here we’re using Infusionsoft to explain this feature.
When you’re sending a new email to a list of your customers, there’s an option to merge fields from your CRM. These are fields that can also appear on your pop-up!
Step 1:
Go to the Picreel pop-up campaign that you want to personalize from the campaigns list.
Click the ‘Edit’ button and go to the ‘Design’ section on the left panel.
Step 2:
Choose the fields you want to personalize.
Here, we will proceed with ‘Name’ and ‘Product’ to personalize a pop-up.
Click ‘Save.’
Now, to proceed to the targeting page, click on the ‘Settings’ button on the ‘Campaigns’ page.
Scroll down to the ‘Personalization’ section, and check ‘Personalize my pop-up with the data in my CRM.’
Click ‘Save’ to finish the changes.
Step 3:
Now go to your database or a CRM where you send an email to your list of customers.
Paste the link to your site (or where the Picreel campaign is set to trigger) in the email—for example, https://www.mysite.com.
At the end of the URL, add “/?prl_name=name of the field in your CRM.” For example, Infusionsoft uses ~Contact.FirstName~ as a name field. So it’ll be like: https://www.mysite.com/?prl_name=~Contact.FirstName~.
Step 4: If you use more than one field to personalize (like in this example),
Add the ampersand sign ‘&,’ at the end of the new custom URL and repeat step 3 for another field—for instance, https://www.mysite.com/?prl_name=~Contact.FirstName~&prl_product=~Contact._Plan~.
Because Infusionsoft uses ~Contact._Plan~ as a field name for my products, and Infusionsoft populates it automatically with products that my customers purchase.
Step 5: Now, you have a link to add to your email template and send out to your list of customers.
Let’s assume that a customer on your list subscribed to a Plus plan a month ago.
The customer will find your email in his inbox, and upon clicking on the link, the customer will be redirected to your created URL.
The following pop-up will appear on the screen:
That is all about the ‘two-way connection’ with Picreel and how to use it to your benefit.
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