How to Personalize Your Popups With Dynamic Content From Your Site


Picreel Exit-intent pop-ups give you the advantage of using dynamic content from your site to display relevant offers. It will be based on who’s browsing your site.


What is dynamic content?

It can be the name of a visitor who’s logged in, product in a cart, location, etc. – any text element on your site.


With just a few clicks, you can configure dynamic content in your Picreel pop-ups. As a result, the text on your pop-up changes automatically depending on what appears on your site.


Configuring dynamic content in your Picreel pop-ups will help you:

  1. Increase conversions by displaying the right pop-up at the right time

  2. Reduce bounce rate significantly


Here's what a personalized pop-up with dynamic content will look like:


Picreel Personalized Pop-up with Dynamic Content


Here’s how you can personalize pop-ups with dynamic content from your site:


Step 1: Add an element from your site to your Picreel design. To do so,

  • Go to the 'Edit Design' section of a pop-up campaign.

  • On the left-hand side panel, find a place in the 'Fields' where you want to personalize content.

  • Paste the CSS selector of an element that you want to use on a pop-up.

Picreel Pop-up Personalization Setup with Dynamic Content


Note: You may require the developer’s help to complete this step.


  • Insert CSS selector after {{* and close it with }}.


Step 2:

  • Scroll down on the left-hand side panel to locate the 'Personalization settings' section.

  • Check ‘Personalize pop-up with data on-site.


Picreel Pop-up Personalization with data on site


  • Click 'Save' to proceed to the 'Target Campaign' section.

  • Modify your targeting settings and click 'Save' to finalize your changes.


That is all about personalizing pop-ups with dynamic content from your site.



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