How to Create a Popup Campaign in Picreel


Picreel helps you increase website conversions and inbound leads by 15-300%, thus providing a high return on investment. The highly customizable popups guarantee a boost in conversion rates, leads & sales by popping up just at the right time, based on your preferences.


Check out the video guide to create a popup campaign in Picreel.



Skipped the video? No worries, let's learn it step-by-step.


What are Popup Campaigns?


A popup campaign is a delightful way to increase conversions by triggering a popup at the right time to the right user that will encourage them to act.


Businesses can rely on Picreel popup campaigns to boost conversions & inbound leads.


With Picreel popup campaigns, you can:

  1. Engage & convert visitors into buyers by promoting your best deals

  2. Optimize your website with exit popup & exit survey software

  3. Reduce cart abandonment

  4. Improve popup performance with testing & analytics

  5. Boost leads or sales from your existing traffic


Here’s an example of a popup campaign:


Picreel Popup Campaign Overview


To create a popup campaign in Picreel:


Step 1: Get Started


  • Sign up for a new Picreel account. 
  • After completing the signup process, you will land on the page to create your first campaign. It is a three-step process.
  • You can create campaigns from scratch or use our pre-made templates for a quick start.
  • Or, you can click Back to Campaign to return to the Campaigns section.


Picreel first campaign set up screen


Here, we will continue setting up our campaign. 


Step 2: Design Your Campaign


  • You have the option to either create a brand-new campaign from scratch or modify an existing overlay template. In this instance, we’ve opted for a pre-built website overlay to customize.
  • Next, you’ll be directed to the Picreel Campaign Builder screen.
  • On this screen, you can assign a name to your campaign, tweak the layout and design, add various elements, and insert input fields. Don’t hesitate to experiment with the diverse design options at your disposal.


Design your campaign


Step 3: Target Campaign


The final stage before launch is adjusting your overlay settings. For example, mentioning the website URL where you want to trigger popups, and so on.


Setting up targeting of your campaign


You can play around with settings to make your campaigns more impactful.

Once done, click Save to get your campaign ready.


Step 4: Add Code Snippet


The last step to finish setting up your campaign is installing the Picreel JavaScript (JS) on your website. 


  • Go to Install Campaign > Copy the code and paste it into the website source as directed.


As you are using Picreel for the first time, you will have to install the Picreel code on your website to ensure your campaigns get displayed to the visitors. Check our complete guide here.


Add Code Snippet



Alternatively, you can copy the code from the ‘Campaigns’ page. Click ‘View Code’ to copy and paste.


Exit Intent Popup Campaign Snippet Code


Now, the popup will start showing up on your website based on the targeting settings.



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