What is a good benchmark for exit offers?

Here are several tips you can use when creating your offers:

  • Make sure your offers will grab the customer’s attention and they provide value.

  • Make your offer is exclusive. Put this special offer ONLY in your exit pop-up template and nowhere else.

  • Create an eye-catching and attractive design for your pop-up.

  • Give a limited time period for your offer. Use pop-ups with timers. (Ex. You have only 14 minutes to avail this special offer!)


Here are several examples of pop-ups that had high conversion rates:

Atlanta-based drink processor, Kill Cliff, was able to convert 1,022 new customers the first month they installed an exit offer on their e-commerce site. Their conversion rate has gone up by 10.81%.

After adopting Picreel technology, Resume Now was able to generate 6361 new leads in the first month, and their conversion rate has gone up by 10.4%.

Purevpn has gotten more than 2,100 new customers in one month! Exit offers campaign brought them an amazing 10.57% conversion rate.