What Is a Good Benchmark for Exit Offers?
Here are several tips you can use when creating your offers:
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Ensure your promotional offers grab the customer’s attention and provide value.
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Make them exclusive. Put this special offer ONLY in your exit pop-up template and nowhere else.
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Create an eye-catching and attractive design for your pop-up.
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Give a limited time for your offer. Use pop-ups with timers. (Ex. Time is ticking! Don’t miss this exclusive offer. Only 10 minutes left!!!)
Here are several examples of pop-ups that had high conversion rates:
Atlanta-based drink processor, Kill Cliff, converted 1022 new customers the first month they installed an exit offer on their e-commerce site. Their conversion rate has gone up by 10.81%.
After adopting Picreel technology, Resume Now could generate 6361 new leads in the first month, and their conversion rate has gone up by 10.4%.
Purevpn has gotten more than 2100 new customers in one month! The exit offers campaign brought them a tremendous 10.57% conversion rate.