How to Set up a Targeting Campaign Based on Items in the Shopping Cart

Picreel allows you to set an overlay to be displayed when a specific event happens in a shopping cart of your visitor (e.g., number of products placed in the cart, or some particular product is sent to the cart).

Benefits of targeting campaigns based on items in the shopping cart:

1. Lower cart abandonment rate

2. Increase in bottom-line of your eCommerce website

You can set up targeting campaigns via cookie targeting.

To use the option, please, check the article about using a specific cookie for a campaign.

• Make sure that when a specific event happens in the shopping cart of your visitor, the visitor receives a cookie.

• Set up your campaign to display the overlay only when this cookie is present.

• You can do it by setting up Cookie name and Cookie value.

That is all about setting up targeting campaigns based on items in the shopping cart.